01
Understanding
Our branding program starts by understanding the brand, business realities, target market, customers, industry, competition, communication, and future.
Brand Questionnaire
Brand Driver
Brand Matrix
Case Study & Research
Benchmark
02
Strategy
Then we analyze and create the branding strategy and brand platform by our branding workshop, analyzing, and insight activities.
Brand Purpose
Brand Promise
Brand Principles
Brand Persona
Brand Attributes
Brand Architecture
Brand Insight
03
Creation
Creating the brand name and visual. We do that by moodboarding, creative thinking, analogy, analyzing, consulting among team members, and what global trends we can follow. After selecting the perfect design route, we finalize the look & feel including the logo, colors, typography, pattern, illustration, and imagery.
Brand Name / ToV
Brand Core Elements
Brand Identity
Packaging
Website
Branded Environment
Signage System
Brand Guidelines
04
Activation
Some clients ask us to handle the activation and art direction services to perfectly delivering the brand to the customers, employees, environment, and related communications.