STAGE 01

Understanding

To best understand the brand, context, future, and the overall challenges.

Activities

↓

Branding Questionnaire 

Questions, interviews, and SWOT matrix to get the answers that help us best understand the business, story, problems, expectations, and initial branding insights

Case Study Research

To conduct the case study, research, and benchmark to the primary competitors, market leaders, and best practice. Then analyzing all obtained research results

STAGE 02

Naming

To suggest, then select the name that suits the brand strategy and future.

Activities

↓

Name Understanding

To understand what we can/can't do with naming

Naming Presentation

Multiple suggestions with the meaning of each. Including quick research ensuring the name usability and availability for the business industry, with an initial vote

Name Development

Name development to measure the suitability of the selected names and evaluate against the criteria and conduct a preliminary URL and social media account availability check

Name Subsidiary

Subsidiary suggestions for the selected name, including name alteration, short and full name, tagline, website domain, social media domain

Trademark ®

Design an initial logo for the trademark registration process to check the trademark status and legal availability

STAGE 03

Strategy

To define the brand driving idea, create an extended visual language of the brand.

Activities

↓

Branding Strategy

To develop and conclude the brand strategy that will lead us to the next stages:
Analyzing the understanding results / Insight / Persona / Architecture / Principles / Attributes, Promise / Values / ToV / Pillars / Keywords / Moodboard

STAGE 04

Conceptualization

To develop the brand identity system that encapsulates its strategy and visually translates it distinctly and engagingly.

Activities

↓

Branding Concepts

Following the branding strategy to create the design routes

Concept Development

Developing and refining the selected route

STAGE 05

Brand Resources

To create and deliver the brand core elements and applications.

Activities

↓

Brand Assets

Logo Assets, Primary & Secondary Colors, Primary & Secondary Fonts, Supergraphic & Pattern, Illustrations, Icongography, Brand Kit

Content

To feed the brand applications and communication with the perfect content (text and photos)

Brand Applications

Develop a set of key and coherent touchpoints that will bring the brand to life and establish its unique experience:
Collateral, Corporate Stationery, Packaging, Social Media, Website, Mobile App, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, Environmental

Brand Guidelines

To create and develop the brand resource book

STAGE 06

Activation

Perfectly delivering the brand to the target market, audience, employees, and environment.

Activities

↓

Brand Launching

To put together a plan to effectively launch and roll out the new brand through a multiple channel approach:
Launch plan / Launch advertising / Brand film

Gift & Merchandising

Creating or shaping or suggesting, then selecting the most suitable gifts whether for brand launching or for selected audience or VIPs

Printing & Packaging

Following up with the print press, paper vendors, and packing factories

Implementation & Installation

Selecting materials then following up with the installation vendors for environmental, signage system, and related services