Our branding program goes through 5 stages
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01

Understanding

Our branding program starts by understanding the brand, business realities, target market, customers, industry, competition, communication, latest trends, and future.

Brand driver workshop

Research & benchmark

SWOT Analysis

Brand matrix

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02

Strategy

Analyzing the understanding results to create the branding strategy and insight activities including:

Branding insight

Creative brief

Persona

Principles & attributes

Brand purpose

Brand promise

Brand architecture

ToV

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03

Creation

Following the branding strategy to create the brand core elements including:

Brand Name

Brand Identity

Logo, Colors, Typography, Supergraphic, and the Brand Kit

Brand Applications

Corporate Stationery, Packaging, Digital & Interactive, UI/UX, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, Environmental

Brand Guidelines

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04

Content

In the creation stage, we deliver the brand application as a template but in this stage, we feed it with content including:

Copywriting

Illustration

Iconography

Photography

Videography

Font Creation

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05

Activation

Activation services are to perfectly delivering the brand to the client, employees, customers, and related communications.

Brand launching

Launch advertising

Printing & packaging

Gift management & merchandising

Implementation & installation

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