To understand the market, competition, current and potential changes and challenges.
To best understand the business, brand, situation, future, expectation, and overall challenges.
To conduct the case study, research, and benchmark to the primary competitors, market leaders, and best practice. Then analyzing all obtained research results.
To define the brand-driving idea and create an extended visual language of the brand.
Brand driver workshop with key stakeholders to identify and deduce the brand model, visual brand driver, verbal brand driver, brand SWOT matrix, what to keep, what to add, and what to avoid.
To develop and conclude the brand strategy that will lead us to the next stages including branding insight, brand promise, beliefs, values, personality, attributes, principles, architecture, persona, positioning purpose, and ToV.
To suggest and select the name that suits the brand strategy and future.
To understand what we can/can't do with naming.
Multiple suggestions with the meaning of each name including quick research ensuring the name's usability and availability for the business industry, with an initial vote.
Name development to measure the suitability of the selected names and evaluate against the criteria and conduct a preliminary URL and social media account availability check.
Subsidiary suggestions for the selected name, including name alteration, short and full name, tagline, website domain, and social media domain.
Design an initial logo for the trademark registration process to check the trademark status and legal availability.
To develop the brand identity system that encapsulates its strategy and visually translates it distinctly and engagingly.
Following the branding strategy to create the design routes.
Multiple options and design routes for the brand's look & feel including primary and secondary logos, colors, fonts, supergraphics, and a showcase of how it works in some suggested brand applications.
Developing and refining the selected route
To prepare, organize, and deliver the brand's core elements, assets, and applications.
Logo Assets, Colors, Fonts, Supergraphic, Illustrations, Iconography, ...etc.
To feed the brand applications and communication with the perfect content (text and photos).
Develop a set of key and coherent touchpoints that will bring the brand to life and establish its unique experience:
Collateral, Corporate Stationery, Packaging, Social Media, Website, Mobile App, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, and Environmental.
To create and develop the brand resource book.
Perfectly delivering the brand to the target market, audience, employees, and environment.
To put together a plan to effectively launch and roll out the new brand through a multiple-channel approach including brand launch plan, launch advertising, brand film, ...etc.
Creating or shaping or suggesting, then selecting the most suitable gifts whether for brand launching or for selected audiences or VIPs.
Following up with the print press, paper vendors, and packing factories.
Selecting materials and then following up with the installation vendors for environmental, signage system, and related services.