01
Understanding
Our branding program starts by understanding the brand, business realities, target market, customers, industry, competition, communication, latest trends, and future.
Brand driver workshop
Research & benchmark
SWOT Analysis
Brand matrix
02
Strategy
Analyzing the understanding results to create the branding strategy and insight activities including:
Branding insight
Creative brief
Persona
Principles & attributes
Brand purpose
Brand promise
Brand architecture
ToV
03
Creation
Following the branding strategy to create the brand core elements including:
Brand Name
Brand Identity
Logo, Colors, Typography, Supergraphic, and the Brand Kit
Brand Applications
Corporate Stationery, Packaging, Digital & Interactive, UI/UX, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, Environmental
Brand Guidelines
04
Content
In the creation stage, we deliver the brand application as a template but in this stage, we feed it with content including:
Copywriting
Illustration
Iconography
Photography
Videography
Font Creation
05
Activation
Activation services are to perfectly delivering the brand to the client, employees, customers, and related communications.