01
Understanding
TO BEST UNDERSTAND THE THE BRAND, CONTEXT, FUTURE, AND THE OVERALL CHALLENGES
Activities
↓
Branding Questionnaire
Questions, interviews, and SWOT matrix to get the answers that help us best understand the business, story, problems, expectations, and initial branding insights
Case Study Research
To conduct the case study, research, and benchmark to the primary competitors, market leaders, and best practice. Then analyzing all obtained research results
02
Naming
TO CREATE / SUGGEST, THEN SELECT THE NAME THAT SUITS THE BRAND STRATEGY AND FUTURE
Activities
↓
Name Understanding
To understand what can/can't do with naming
Naming Presentation
Multiple suggestions with the meaning of each. Including quick research ensuring the name usability and availability for the business industry, with an initial vote
Name Development
Name development to measure the suitability of the selected names and evaluate against the criteria and conduct a preliminary URL and social media account availability check
Name Subsidiary
Subsidiary suggestions for the selected name, including name alteration, short and full name, tagline, website domain, social media domain
Trademark ®
Design an initial logo for the trademark registration process to check the trademark status and legal availability
03
Conceptualization
TO DEFINE THE BRAND DRIVING IDEA, CREATE AN EXTENDED VISUAL LANGUAGE OF THE BRAND, AND DEVELOP THE BRAND IDENTITY SYSTEM THAT ENCAPSULATES THE BRAND’S POSITIONING & STRATEGY AND VISUALLY TRANSLATES IT DISTINCTLY AND ENGAGINGLY
Activities
↓
Branding Strategy
To develop and conclude the brand strategy that will lead us to the next stages:
Analyzing the understanding results / Insight / Persona / Architecture / Principles / Attributes, Promise / Values / ToV / Pillars / Keywords / Moodboard
Branding Concepts
Following the branding strategy to create the design routes
Concept Development
Developing and refinements to the selected route
04
Brand Resources
TO CREATE & DELIVER THE BRAND CORE ELEMENTS AND APPLICATIONS
Activities
↓
Brand Assets
Logo Assets, Primary & Secondary Colors, Primary & Secondary Fonts, Supergraphic & Pattern, Illustrations, Icongography, Brand Kit
Content
To feed the brand applications and communication with the perfect content (text and photos)
Brand Applications
Develop a set of key and coherent touchpoints that will bring the brand to life and establish its unique experience:
Collateral, Corporate Stationery, Packaging, Social Media, Website, Mobile App, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, Environmental
Brand Guidelines
To create and develop the brand resource book
05
Activation
PERFECTLY DELIVERING THE BRAND TO THE AUDIENCE, EMPLOYEES, CUSTOMERS, AND USER EXPERIENCE
Activities
↓
Brand Launching
To put together a plan to effectively launch and roll out the new brand through a multiple channel approach:
Launch plan / Launch advertising / Brand film
Gift & Merchandising
Creating or shaping or suggesting, then selecting the most suitable gifts whether for brand launching or for selected audience or VIPs
Printing & Packaging
Following up with the print press, paper vendors, and packing factories
Implementation & Installation
Selecting materials then following up with the installation vendors for environmental, signage system, and related services