PHASE 01

Strategy

To define the brand-driving idea and create an extended visual language of the brand.

Understanding

To best understand the business, brand, situation, future, expectation, and overall challenges.

Research

To conduct the case study, research, and benchmark to the primary competitors, market leaders, and best practice. Then analyzing all obtained research results.

Brand Driver

Brand driver workshop with key stakeholders to identify and deduce the brand model, visual brand driver, verbal brand driver, brand SWOT matrix, what to keep, what to add, and what to avoid.

Brand Strategy

To develop and conclude the brand strategy that will lead us to the next stages including branding insight, brand promise, beliefs, values, personality, attributes, principles, architecture, persona, positioning purpose, and ToV.

PHASE 02

Naming

To suggest and select the name that suits the brand strategy and future.

Understanding

To understand what we can/can't do with naming.

Naming Presentation

Multiple suggestions with the meaning of each name including quick research ensuring the name's usability and availability for the business industry, with an initial vote.

Name Development

Name development to measure the suitability of the selected names and evaluate against the criteria and conduct a preliminary URL and social media account availability check.

Name Subsidiary

Subsidiary suggestions for the selected name, including name alteration, short and full name, tagline, website domain, and social media domain.

Trademark ®

Design an initial logo for the trademark registration process to check the trademark status and legal availability.

PHASE 03

Concept

To develop the brand identity system that encapsulates its strategy and visually translates it distinctly and engagingly.

Concept Creation

Following the branding strategy to create the design routes.

Concept Presentation

Multiple options and design routes for the brand's look & feel including primary and secondary logos, colors, fonts, supergraphics, and a showcase of how it works in some suggested brand applications.

Concept Development

Developing and refining the selected route

PHASE 04

Deliverables

To prepare, organize, and deliver the brand's core elements, assets, and applications.

Brand Assets

Logo Assets, Colors, Fonts, Supergraphic, Illustrations, Iconography, ...etc.

Content

To feed the brand applications and communication with the perfect content (text and photos).

Brand Applications

Develop a set of key and coherent touchpoints that will bring the brand to life and establish its unique experience:
Collateral, Corporate Stationery, Packaging, Social Media, Website, Mobile App, Advertising Elements, Event Applications, Gifts & Merchandising, Uniforms & Livery, Signage System, and Environmental.

Brand Guidelines

To create and develop the brand resource book.

PHASE 05

Activation

Perfectly delivering the brand to the target market, audience, employees, and environment.

Brand Launching

To put together a plan to effectively launch and roll out the new brand through a multiple-channel approach including brand launch plan, launch advertising, brand film, ...etc.

Merchandising

Creating or shaping or suggesting, then selecting the most suitable gifts whether for brand launching or for selected audiences or VIPs.

Printing

Following up with the print press, paper vendors, and packing factories.

Implementation

Selecting materials and then following up with the installation vendors for environmental, signage system, and related services.

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