Rebranding Wssel delivery app service.
What we do — Rebranding / Strategy / Identity / Packaging
Wssel (W99l in the past) is a food, drinks, desserts, and supermarket delivery app based in Saudi Arabia with a large selection of restaurants and food shops, which previously could not be ordered and delivered. Wssel offers on-demand delivery, virtual store, and marketing services through Wssel mobile app. There are no uncovered areas or limited connectivity from some restaurants. Also, there is no minimum charge in Wssel app. Advantages: quality, experience, technology, operation, tracking, timing, own drivers.
W99l decide to develop its image, brand identity, visual communication, app, and social media to stand out in the region and reinforce its position in the market.
YaStudio mission is to create a new trendy, casual, and shiny look & feel to meet Wssel objectives.
The new image combines the three main brand personality elements: speed service, casual, and happiness. The logo is an expression of the fast service (italic logotype) which is already a homemade wordmark, the happiness (the smile), and the casual (the cap). The cap is already the first letter of Wssel in Arabic (و).
The ruby color is to make it catchy on the street, in the app as well.
All Projects
Dkhoon AlemiratiaProject type
Lusso VillasProject type
Dermore ClinicsProject type
Adar Engineering ConsultancyProject type
Ayom Smoothies & JuiceProject type
Obon RestaurantProject type
Nayel ClinicProject type
Drs Lounge ClinicProject type
Alabdullatif HoldingProject type
Falafel WenosProject type
LineFrameProject type
The WarehouseProject type
Areej AlabdullahProject type
Albatool Print PressProject type
Black PepperProject type
Brix CafeProject type
Sekak Modern HosesBranding Sekak Modern Houses by Wathbah Investment Company.
Awfad HotelBranding & Naming Awfad Hotel inspired by Najdi's heritage.
Beta LaboratoriesBranding Beta Modern Laboratories.
BahriIdentity development for Bahri, the leading in logistics & transportation.
Wooden CoffeeRebranding Wooden Coffee, one of the biggest café & roastery brands in Saudi Arabia.
Suhail RestaurantBranding Suhail high-end Saudi Arabian dining concept.
Chbib CompanyRebranding Chbib, one of the largest providers of cleaning solutions in Saudi Arabia since 1986.
Lusin RestaurantLuxury branding of Lusin restaurant, the Armenian cuisine.
nabatatyRebranding Nabataty ornamental plants store.
Sanar Health AppRebranding Sanar digital platform for healthcare services.
Drs LoungeRebranding Dr.s' Lounge, a retail and wholesale services provider for medical clothing and accessories.
Wagyu RestaurantRebranding Wagyu, the casual dining restaurant.
NasJet Privat AviationRebranding NASJET, the leading private aviation operator and services provider in Saudi Arabia.
Monopoly RestaurantRebranding Monopoly, a modern baroque-style and Italian restaurant.
Omrania Architecture ConsultancyFacelifting the logo of Omrania, the international architectural and engineering consultancy.
Soho ClubBranding Soho Club restaurant that is inspired by theaters, circuses, and cinemas of the Eighties.
View Real Estate DevelopmentRebranding View, an urban development consultancy.
Abu Helal RestaurantsRebranding Abu Helal traditional Saudi/Yemeni Restaurant.
Wssel Delivery AppRebranding Wssel delivery app service.
TastemeRebranding Tasteme sweet & savory stores.
Wathbah Investment CompanyBranding Wathbah modern Saudi investment company.
Muthmer Financial CompanyBranding Muthmer financial company.
OryxBranding ORYX high-quality sanitary ware by Saudi Ceramics.
Gourmet F&B CompanyBranding Gourmet Society catering and F&B company.
Saafah CafeBranding Saafah with a Saudi heritage identity.
GelatickBranding Gelatick with a fresh, calm, and modern identity.
Omi Burger RestaurantBranding OmiBurger, a modern burger restaurant.
Chandelier Trading CenterBranding Chandelier Trade Center with a Minimal Identity.
Danat RealtyRebranding Danat Realty, a pioneer real estate leader.
Alghadeer CompoundBranding Alghadeer Compound, the high-end fully furnished residential compound.
Boud Real Estate DevelopmentBranding Boud real estate development company.
Akwan Creative AgencyRebranding Akwan creative agency with a soft and interactive identity.
Praline Cafe & PastriesRebranding Praline with a French, elegant, and vintage identity.
Perfect Target CompanyBranding Perfect Target, a local military equipment supplier.
Carrot JuicesCreating a modern natural spirit for Carrot cozy juice store.
Verve CafeBranding Verve Cafe.
NMR HospitalityBranding the luxurious hospitality service by NMR.
CMS Marketing CompanyRebranding CMS local agency of creative marketing services.
Akçabay FoodtruckCreating a convenient, cheesy, and flashy food truck for Akcabay.
Dieta CafeBranding Dieta healthy food and cafe that is operated and supervised by Saudi hands.
Marcens Creative AgencyEmploying black in black for marcens creative agency.
Sports CafeBranding the Sports Cafe & Restaurant.
MeltingPot RestaurantBrand adaptation for the worldwide original fondue restaurant MeltingPot.
Raseel HoldingCreating a golden identity for the holding company since 1968