Wssel
وصل
Client: www.wssel.com
Year: 2017
Role: Rebranding, Branding Strategy, Research & Insight, Logo Design, Identity Design
Rebranding the leading local F&B delivery service
Wssel (W99l in the past) is a food, drinks, desserts, and supermarket delivery app based in Saudi Arabia with a large selection of restaurants and food shops, which previously could not be ordered and delivered. Wssel offers on-demand delivery, virtual store, and marketing services through Wssel mobile app. There are no uncovered areas or limited connectivity from some restaurants. Also, there is no minimum charge in Wssel app. Advantages: quality, experience, technology, operation, tracking, timing, own drivers.
W99l decide to develop their image, brand identity, visual communication, app, and social media to stand out in the region and reinforce its position in the market.
YaStudio mission is to create a new trendy, casual, and shiny look & feel to meet Wssel objectives.
The new image combines the three main brand personality elements: speed service, casual, and happiness. The logo is an expression of the fast service (italic logotype) which is already a homemade wordmark, and the happiness (the smile), and the casual (the cap). The cap is already the first letter of Wssel in Arabic (و).
The ruby color is to make catchy on the street, in the app as well.
See Also
SuhailLuxury Branding for The Saudi Specialities
LusinLuxury Branding for The Armenian Cuisine
SohoBranding the cozy, funky, and maximal restaurant
WagyuRebranding the Wagyu Burger Restaurant
WsselRebranding the leading local F&B delivery service
MonopolyRebranding the pizza leader in Riyadh
GelatickCreating a fresh and modern look & feel for the Gelato & Stick
SanarRebranding the digital healthcare platform and medical services
Drs LoungeRebranding the leader of medical outfit and supplies
TastemeTaking the brand of local sweet & savory stores to a modern level
ChbibRebranding the lead suppliers in food, care, and hospitality since 1986
ViewIdentity that takes real estate development to an elegant and modern lifestyle
Alghadeer CompoundMaking a luxurious identity for the high end compound in Riyadh
OmraniaFacelifting the logo of the architecture & engineering consultancy
NasJetRebranding The Leading Private Aviation Operator & Services Provider
PralineRebranding the French cafe & patisseries
VerveBranding the specialty coffee at Alhasa
CarrotCreating a modern natural spirit for the cozy juice store
SaafahCreating heritage identity for the traditional Saudi Coffee
Omi BurgerBranding the modern burger restaurant
OryxBranding the luxurious sanitary ware by Saudi Ceramics
AkwanRebranding The Creative Animation & Motion Studio
DanatA neat identity for Danat Realty, a real estate leaders
MuthmerCreating a Royal Image for the Saudi Financial Company
ChandelierCreating dynamic identity for the contemporary food destination
CMSRebranding the local agency of creative marketing services
AkçabayCreating a convenient, gourmet, cheesy, and flashy food truck
DietaBranding the healthy food & cafe
Sports CafeBranding the elegant sports cafe & restaurant
MarcensEmploying black in black for the digital creative agency
Perfect TargetMaking a relative identity for the local military equipment supplier
NMR HospitalityBranding The Luxurious Hospitality Service Company
BoudMaking an artistic identity for the real estate development company