Rebranding View, an urban development consultancy.

What we do — Rebranding / Strategy / Identity / Wayfinding

View is a Saudi company established in 2011 to be an active contributor to urban development in Saudi Arabia and the Middle East, relying on high expertise and modern technology in all stages of development and implementation to reach the best architectural and construction designs.

The company name was "Bena Uasken بناء وسكن" and becomes "View" to follow the global trends as well as its new strategy.

YaStudio mission is to create an elegant, modern, simple, and smart identity to achieve its goals and strengthen the company name. The wordmark logo is a sans-serif homemade typeface, the dot "i" at the end of the first letter "V" - which is already the monogram - is to make a personality character that expresses the meaning of the name, ensign, and going forward.

The colors are black, copper, and warm gray to make it elegant whether in prints or digital items.

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