Branding the Casual Cafe Based in Alahsa
VERVE® is a specialty coffee at Al-Ahsa, the capital of Arab tourism in 2019 and a member of the UNESCO Network of Creative Cities in the field of handicrafts and folklore.
Verve is a noun that means vigor, spirit, or enthusiasm.
YaStudio branding mission is to deliver this meaning by its look & feel. The logo is inspired by the Dragonfly, their bright colors and agile flight has admired the poetries, and it is a symbol of courage, strength, and happiness in Japan. The logo shape and typeface are geometrically designed to give it a strong unite, weighted body, and uniqueness among other coffee shops. The hologram printing is to reflect the dragonfly's brilliant iridescent or metallic colors produced by structural coloration.
Client
Verve Cafe
Sector
Food and Drink
Discipline
Brand Identity
Packaging Design
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