Verve
فيرف

Brand Identity, Packaging

Branding the specialty coffee at Alhasa

VERVE® is a specialty coffee at Al-Ahsa, the capital of Arab tourism in 2019 and a member of the UNESCO Network of Creative Cities in the field of handicrafts and folklore.

Verve is a noun that means vigor, spirit or enthusiasm.

YaStudio branding mission is to deliver this meaning by its look & feel. The logo is inspired by the Dragonfly, their bright colors and agile flight has admired the poetries, and it is a symbol of courage, strength, and happiness in Japan. The logo shape and typeface are geometrically designed to give it a strong unite, weighted body, and uniqueness among other coffee shops. The hologram printing is to reflect the dragonfly brilliant iridescent or metallic colors produced by structural coloration.

@verve.ksa

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