Branding the Saudi Coffee with Heritage Identity
Client
Saafah
Sector
Food and Drink
Discipline
Brand Identity
Packaging Design
Saafah is a cafe based in Riyadh promoting and rooting visitors to discover Saudi heritage, art, and culture.
Thus the word “Saafah” comes expressing the “palm frond”, a beautiful and delicate symbol in the Gulf heritage.
YaStudio mission is to transfer ancient culture to a modern innovative product. We create a vintage branding for Saafah, the logo is reflecting the meaning of its name, the colors are inspired by its nature, and the pattern is a modern graphic of how they make baskets and products by a woven palm frond.
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