ORYX
اوريكس
Client: saudiceramics.com
Year: 2017
Role: Branding, Logo Design, Packaging
Branding the luxurious sanitary ware by Saudi Ceramics
Oryx is a luxurious, advanced, and high-quality sanitary ware product by Saudi Ceramics with a great diversity that meets the desires of elite customers.
Products including bathroom furniture, bathtub, washbasins, marble, tiles, mixers, and related accessories for those who are looking for a solution, fear price, and elegant look.
"Oryx" is the name of a genus consisting of four large antelope species, one of them is in the Arabian Peninsula the call it (Oryx, leucoryx, Arabic: المها). Arabian ORYX is characterized by the white color and harmonious body and beautiful eyes as long as poets singing beauty.
YaStudio mission is to highlight the luxury product and to deliver Saudi Ceramics' development and showcase its position in the market. The typeface logo made especially for ORYX in English and Arabic letters to represent the nature and shape of the product + to be easy to implement in the product + to use the first letter as brandmark symbol. Colors already black and white to keep luxurious but we add some secondary colors to highlight and give it a tone, and the brand identity applications are gridded and well organized.
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