Rebranding NASJET, the leading private aviation operator and services provider in Saudi Arabia.
What we do — Rebranding / Strategy / Identity / Wayfinding / Website
NASJET is the leading private aviation operator and services provider in Saudi Arabia that delivers world-class services in aircraft management, charter, flight support, sales, and completions. Launched in 1999 in affiliation with US partner NetJets Inc, NasJet - originally NetJets Middle East (NJME) - demonstrated the highest levels of regional expertise by being the first private company in Saudi Arabia to be awarded an Aircraft Operating Certificate (AOC) by the General Authority of Civil Aviation (GACA).
The new identity has been inspired by the craft's shape, wings, directions, and growth. We designed the logo symbol to reflect the first letters of NASJET N & J. The logotype is also made in a unique type with both languages Latin and Arabic using edgy curves to make it strong, sharp, and luxurious. The identity comes in 3 colors, cool gray, warm gray, and green to reflect the color of Saudi Arabia, the elegant mood, and formal business.
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