Lusin

لوسين

Client: www.lusinrestaurant.com
Year: 2010
Role: Branding, Logo Design, Identity Design, Packaging, Website

Luxury Branding for The Armenian Cuisine & One of The Top 50 Best Discovery Series in The Middle East & Africa

Lusin restaurant - The Armenian Cuisine - based in Riyadh, Jeddah, Khobar, and London. Lusin is a luxury modern theme inspired by the Armenian ancient culture and owned by Mira Foods Company. Lusin is one of The Diners Club® 50 Best Discovery Series in The Middle East and Africa. The word “Lusin” comes expressing the “moon”, a beautiful and delicate symbol in the Armenian culture. “Lusin” mission is to evoke the beauty sense of this cuisine and indulge you in an inspired rich atmosphere combined with the delightfulness of unique tastes and special recipes.

YaStudio team has designed the brand identity to look, hipster, modern, luxurious and inspired by Armenian culture. The logo of Lusin comes separately in two different languages - Latin & Arabic - without using a logo symbol. The logotype designed to look close to the Armenian typography. Lusin pattern and supergraphic designed to highlight the brand’s business and to give attention to Armenian ancient inscriptions, old letters, and pomegranate. The primary color pink is to give a spirit to the brand printable applications.

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