Lusin - Branding by YaStudio

Branding the Award-Winning Armenian Cuisine Fine Dining Restaurant

Client

Sector

Food and Drink

Discipline

Brand Strategy
Brand Identity
Packaging Design
Company Profile
Signage & Environmental Graphics
Motion Graphics & Film
Web Development
Brand Launching

Lusin is Armenian cuisine by Mira Foods, founded in 2009. It’s one of a kind in the Kingdom of Saudi Arabia. Lusin comes expressing “the moon”; a beautiful and delicate symbol in the Armenian culture.

As an Armenian cuisine, it is reflecting the Armenian culture with its relish music, food, literature, and nature. Prepare yourself to savor an evocative cuisine to celebrate the centuries-old tradition of a proud people.

YaStudio has designed a luxury brand inspired by the Armenian heritage, architecture, and patterns. Lusin logo comes separately in two different languages - Latin & Arabic - without using a logo symbol. The logotype was designed to look close to the Armenian typography. Lusin pattern and supergraphic designed to highlight the brand’s business and to give attention to Armenian ancient inscriptions, old letters, and pomegranate. The primary color pink is to give a spirit to the brand's printable applications.

Interior design by Maram Seddiq