Branding Lusin restaurant, the Armenian cuisine

What we do — Branding / Identity / Packaging / Website

Lusin is Armenian cuisine by Mira Foods, founded in 2009. It’s one of a kind in the Kingdom of Saudi Arabia. Lusin comes expressing “the moon”; a beautiful and delicate symbol in the Armenian culture.

As an Armenian cuisine, it is reflecting the Armenian culture with its relish music, food, literature, and nature. Prepare yourself to savor an evocative cuisine to celebrate the centuries-old tradition of a proud people.

YaStudio has designed a luxury brand inspired by the Armenian heritage, architecture, and patterns. Lusin logo comes separately in two different languages - Latin & Arabic - without using a logo symbol. The logotype was designed to look close to the Armenian typography. Lusin pattern and supergraphic designed to highlight the brand’s business and to give attention to Armenian ancient inscriptions, old letters, and pomegranate. The primary color pink is to give a spirit to the brand's printable applications.

Interior design by Maram Seddiq

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