Rebranding the Retail and Wholesale Services Provider for Medical Clothing and Accessories
Client
Sector
Fashion and Apparel
Discipline
Brand Strategy
Brand Identity
Packaging Design
Dr.s' Lounge offers retail and wholesale services for medical clothing and accessories to clients from inside Saudi Arabia and the Gulf countries for all health workers, doctors, nurses, students, and all the health industry pioneer workers.
Dr.s' Lounge story started in 2013, a group of Authusiatic Medical Doctors working in Riyadh came up with the idea, suffering a lot finding and obtaining Luxurious, comfortable, and professional Medical Outfit and Supplies. And since it‘s not available in the local Market away that satisfies all tastes and covers all needs. This Suffering made them ask from abroad, and that is difficult in terms of selection of different sizes, speed of access, and shipping costs.
YaStudio mission is to rebrand the Dr.s' Lounge itself to look luxurious, elegant, and global. The logo is the salutation "Dr." to give the customers a personality and to emphasize the brand name. We chose black & white for the primary usage and a range of calm colors for secondary usage.
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