Branding the Trade Center with Minimal Identity
Client
Chandelier
Sector
Real Estate
Discipline
Brand Naming
Brand Identity
Signage & Environmental Graphics
Chandelier is a modern trading center based in Riyadh, which was founded and operated by Danat Realty. The idea behind the name is the environment where a modern type of chandeliers will be implemented there, also it's nice, catchy, and easy to remember.
YaStudio team has designed the brand identity to look trendy, elegant, and dynamic. The logo and logotype with both Arabic and Latin letters have been designed to represent these pillars, the brand personality, and look close to the chandelier where you can identify that clearly in the logo icon, the letter "n" and "ش". For the brand identity applications, we illustrated multiple super graphic patterns to represent the lights of the chandelier as there will be multiple types of restaurants. The gray color is to make it calm and elegant.
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