Beta Laboratories - Branding by YaStudio

Branding the Modern Laboratories based in Al Qassim

Client

Sector

Health and Care

Discipline

Brand Identity
Company Profile
Web Development
Signage & Environmental Graphics

Beta Laboratories Company was established with 100% Saudi investment by passionate practitioners with the aim of developing a footprint for the development of the sector’s services to serve individual clients and the health community and to seek the responsibility of contributing to the strategy of transforming the health sector in the Kingdom in line with Vision 2030.

Beta launched in 2020 in Buraidah city and offers various laboratory analyses in the fields of hematology, biochemistry, hormones, immunology, vitamins, and essential elements. It also offers a variety of comprehensive and specialized examination packages that suit the various needs of clients.

Beta requested YaStudio to consider many aspects in the branding process; to reflect Saudi/Arab culture, grab the attention and address the rural commoner (not the big city hypist) so it should not be too "Modern". And to design an iconic bilingual logo that represents the business type. And to select colors that bring peace, tranquility, and comfort to the soul.