Bahri - Rebranding by YaStudio

Brand Uplifting for the Leader in Logistics and Transportation

Client

Sector

Logistics and Transportation

Discipline

Brand Strategy
Brand Identity
Signage & Environmental Graphics

The National Shipping Company of Saudi Arabia, otherwise known as Bahri, was established by Royal Decree in 1978 as a public joint-stock company listed on the Saudi Stock Exchange (Tadawul). The Public Investment Fund (PIF) owns 22.5 percent of the company, while the Saudi Aramco Development Company owns 20 percent.

Today, Bahri owns an extensive fleet of tankers and ships and is considered a leader in the global maritime sector. Bahri provides its portfolio of services through an integrated network of global operations facilitated by 3,000 employees.

YaStudio has been requested to develop the whole visual identity of Bahri - except the logo - to move it to a strong, bold, formal, consistent, and modern level.

We have updated Bahri's brand core elements including the pattern, iconography, color palette, font family, and the brand guideline. Also, we have created a dynamic grid and layout system that guides all Bahri's brand applications which we are already designed including stationery, social media, wayfinding, livery, uniforms, gift items, and other communications.

We are proud to have this project in our history, the Bahri marketing team was so professional and believe in our experience where were met together to take this project to a future level.