Brand uplifting for Bahri, the leader in logistics & transportation

What we do — Rebanding / Strategy / Identity / Packaging / Wayfinding

The National Shipping Company of Saudi Arabia, otherwise known as Bahri, was established by Royal Decree in 1978 as a public joint-stock company listed on the Saudi Stock Exchange (Tadawul). The Public Investment Fund (PIF) owns 22.5 percent of the company, while the Saudi Aramco Development Company owns 20 percent.

Today, Bahri owns an extensive fleet of tankers and ships and is considered a leader in the global maritime sector. Bahri provides its portfolio of services through an integrated network of global operations facilitated by 3,000 employees.

YaStudio has been requested to develop the whole visual identity of Bahri - except the logo - to move it to a strong, bold, formal, consistent, and modern level.

We have updated Bahri's brand core elements including the pattern, iconography, color palette, font family, and the brand guideline. Also, we have created a dynamic grid and layout system that guides all Bahri's brand applications which we are already designed including stationery, social media, wayfinding, livery, uniforms, gift items, and other communications.

We are proud to have this project in our history, the Bahri marketing team was so professional and believe in our experience where were met together to take this project to a future level.

Bahri-Branding-By-YaStudio-Logo
Bahri-Branding-By-YaStudio-LogoAssets
Bahri-Branding-By-YaStudio-Primary-Colors
Bahri-Branding-By-YaStudio-SecondaryColors
Bahri-Branding-By-YaStudio-DarkMode
Bahri-Branding-By-YaStudio-Typeface3
Bahri-Branding-By-YaStudio-Typeface2
Bahri-Branding-By-YaStudio-Typeface1
Bahri-Brand-Guidelines-V4
Bahri-Branding-By-YaStudio-Connector
Bahri-Branding-By-YaStudio-Illustration
Bahri-Branding-By-YaStudio-PlacmentExamples
Bahri-Branding-By-YaStudio-Posters
IMG_0062
IMG_0051
IMG_0940
IMG_1131
IMG_0060
IMG_1031
IMG_0973
IMG_1143
Bahri-Branding-By-YaStudio-Wayfinding
Bahri-Branding-By-YaStudio-Profile
Bahri-Branding-By-YaStudio-BusinessCard
Bahri-Branding-By-YaStudio-Envelope
Bahri-Branding-By-YaStudio-Docs
Bahri-Branding-By-YaStudio-Box
Bahri-Branding-By-YaStudio-Box2
Bahri-Branding-By-YaStudio-People2
Bahri-Branding-By-YaStudio-People1
Bahri-Branding-By-YaStudio-Hero
Bahri-Branding-By-YaStudio-Ship4
Bahri-Branding-By-YaStudio-Ship3
Bahri-Branding-By-YaStudio-Ship2
Bahri-Branding-By-YaStudio-Ship1
Bahri-Branding-By-YaStudio-Crew4
Bahri-Branding-By-YaStudio-Crew3
Bahri-Branding-By-YaStudio-Crew2

All Projects

NawatRebranding Nawat, a Saudi Real Estate Development Company for residential, commercial, and hospitality projects

Dkhoon AlemiratiaRebranding Dkhoon AlEmiratia, an oriental perfume company that combines originality and modernity

Sekak Modern HosesBranding Sekak Modern Houses by Wathbah Investment Company

Awfad HotelBranding & Naming Awfad Hotel inspired by Najdi’s heritage and Salmani architecture

Beta LaboratoriesBranding Beta Modern Laboratories

BahriBrand uplifting for Bahri, the leader in logistics & transportation

Wooden CoffeeRebranding Wooden Coffee, one of the biggest café & roastery brands in Saudi Arabia.

Suhail RestaurantBranding Suhail, a high-end Saudi Arabian dining concept

Chbib CompanyRebranding Chbib, one of the largest providers of cleaning solutions in Saudi Arabia since 1986

Lusin RestaurantBranding Lusin restaurant, the Armenian cuisine

nabatatyRebranding Nabataty ornamental plants store

Sanar Health AppRebranding Sanar digital platform for healthcare services.

Drs LoungeRebranding Drs Lounge, a retail and wholesale services provider for medical clothing and accessories

Wagyu RestaurantRebranding Wagyu, the casual dining restaurant

NasJet Privat AviationRebranding NASJET, the leading private aviation operator and services provider in Saudi Arabia

Monopoly RestaurantRebranding Monopoly, a modern baroque-style Italian restaurant

Omrania Architecture ConsultancyDeveloping the identity of the Omrania Architectural and Engineering Consulting Company, which was founded in 1973

Soho ClubBranding Soho Club restaurant that is inspired by theaters, circuses, and cinemas of the Eighties.

View Real Estate DevelopmentRebranding View, an urban development consultancy.

Abu Helal RestaurantsRebranding Abu Helal traditional Saudi/Yemeni Restaurant.

Wssel Delivery AppRebranding Wssel delivery app service.

TastemeRebranding Tasteme sweet & savory stores

Wathbah Investment CompanyBranding Wathbah modern Saudi investment company.

Muthmer Financial CompanyBranding Muthmer financial company.

OryxBranding ORYX high-quality sanitary ware by Saudi Ceramics

Gourmet F&B CompanyBranding Gourmet Society catering and F&B company.

Saafah CafeBranding Saafah with a Saudi heritage identity.

GelatickBranding Gelatick with a fresh, calm, and modern identity.

Omi Burger RestaurantBranding OmiBurger, a modern burger restaurant.

Chandelier Trading CenterBranding Chandelier Trade Center with a Minimal Identity.

Danat RealtyRebranding Danat Realty, a pioneer real estate leader.

Alghadeer CompoundBranding Alghadeer Compound, the high-end fully furnished residential compound.

Boud Real Estate DevelopmentBranding Boud real estate development company.

Akwan Creative AgencyRebranding Akwan creative agency with a soft and interactive identity.

Praline Cafe & PastriesRebranding Praline with a French, elegant, and vintage identity.

Perfect Target CompanyBranding Perfect Target, a local military equipment supplier.

Carrot JuicesCreating a modern natural spirit for Carrot cozy juice store.

Verve CafeBranding Verve Cafe.

NMR HospitalityBranding the luxurious hospitality service by NMR.

CMS Marketing CompanyRebranding CMS local agency of creative marketing services.

Akçabay FoodtruckCreating a convenient, cheesy, and flashy food truck for Akcabay.

Dieta CafeBranding Dieta healthy food and cafe that is operated and supervised by Saudi hands.

Marcens Creative AgencyEmploying black in black for marcens creative agency.

Sports CafeBranding the Sports Cafe & Restaurant.

MeltingPot RestaurantBrand adaptation for the worldwide original fondue restaurant MeltingPot.

hello@yastudio.net
+966 550788106

© 2024

King Abdulaziz Road, Alrabie District
Riyadh, Saudi Arabia