Branding Alghadeer Compound, the high-end fully furnished residential compound.
What we do — Branding / Identity / Wayfinding / Website
Alghadeer compound is a high end fully furnished residential compound with 24/7 high-security standards accepted by international and multinational companies. The compound has 12 villas, and 40 apartments, with 10 styles and 52 parking. The location of the compound is situated to be easy access from the airport roads away from city traffic and close to King Abdullah Financial District, also a few steps from major shopping malls, international schools, business offices, and main government facilities which give the residents the luxury of being able to go shopping and dine out.
YaStudio has designed the brand identity to reflect the spirit of luxury. The logo of Alghadeer compound comprises two elements, logotype and logo symbol. The bilingual logotype (Latin & Arabic) has been designed to be elegant, strong, simple, clear, catchy, and easy to attract people. The logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters. The logo symbol was made by mixing the first A&E letters of the compound name "G&غ". The logo symbol could be used separately to highlight the brand’s business and to give attention to the brand (front, interface, cover, background, ...etc). Both the logotype and logo symbol have a fixed relationship that gives a luxury high-end feeling. The primary color of the identity is dark gray, the secondary color “Bronze” is complementary to the primary colors but is not a recognizable identifier for the brand. The bronze in the printing is known as Pantone metallic 8920 C or hot stamping foil “Copper Bronze (ISCC-NBS)”.
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