Akcabay
أكشباي

Brand Identity, Packaging

Creating a convenient, gourmet, cheesy, and flashy food truck

Akçabay is a food truck based in Riyadh offering sandwiches, burgers, salads, ice creams, hot and cold beverages. Akçabay is a meaningless Turkish word but attractive and gives an easy-to-remember effect.

YaStudio team has designed the brand identity to look convenient, gourmet, cheesy, and flashy. The bilingual brandmark designed to look bold and strong. The logo symbol is located beside the first Arabic letter "أ" and part of "A" in the Turkish logotype, logo symbol designed to represent a piece of bread/cheese. The pattern is the logo emblem but it comes scattered in two different colors. The colors of yellow and wooden brown chosen to represent nature, kitchen, cheese, and bread.

You can find Akçabay beside Prince Sultan University in Riyadh, Saudi Arabia

@akcabaytruck

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