Creating a Convenient, Cheesy, and Flashy Food Truck
Client
Akcabay
Sector
Food and Drink
Discipline
Brand Identity
Packaging Design
Akçabay is a food truck based in Riyadh offering sandwiches, burgers, salads, ice creams, and hot and cold beverages. Akçabay is a meaningless Turkish word but attractive and gives an easy-to-remember effect.
YaStudio team has designed the brand identity to look convenient, gourmet, cheesy, and flashy. The bilingual brandmark is designed to look bold and strong. The logo symbol is located beside the first Arabic letter "أ" and part of "A" in the Turkish logotype, logo symbol is designed to represent a piece of bread/cheese. The pattern is the logo emblem but it comes scattered in two different colors. The colors yellow and wooden brown were chosen to represent nature, the kitchen, cheese, and bread.
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